When we carried out research into our chosen genre (pop/indie pop) for our music video, there were a number of re-occurring conventions that we noticed and which had great influence in our music video. The conventions we utilised came from a number of similar genre-ed music videos (such as the music video for 'Pumpkin Soup'). One of these conventions was the use of a colourful mise en scene (particularly noticeable in 'Pumpkin Soup'). Our product followed this convention by it's continuous use of a colourful mise en scene through characteristics such as the utilisation of varied-coloured green screen backgrounds, vibrant props as well as the locations used. Our decision to comply with this convention meant that our music video had influence from other music videos and that the characteristics expected from a pop genre music video were present in our media product. Another convention our media product took influence from, was the use of stop motion in the original music video for 'Foundations'. With our media product, this convention was utilised a number of times. Although the utilisation of stop motion in a pop music video was something that had already been done before, we felt that it was adequate for such use in our music video as it gave us an opportunity to implement some form of animation manipulation/trickery as well as a genre convention.
One more pop music video convention that was present in our media product was the noticeable use of female connotations and femininity. As is usual of pop music videos (particularly those with female singers and those with the theme of love/relationship), feminine aspects and connotations are implemented throughout them and therefore our media product followed suit. The use of feminine connotations in our product, portrayed the video as one which looked genuine and followed generic conventions/expectations.
