Digipack Analysis

The main focus throughout our digipack specifically on the front of the CD cover and the magazine advert is the use of the scrabble pieces. This was a main idea which we have also used within our production work. We had this original idea due to the effectiveness it would play when we incorporated it with stop motion. We believe that the use of the scrabble pieces during our production work was one of the areas we succeeded on, this resulted in this concept being used throughout our digipack. We believe that is is noticeable as well as keeping in with the theme of kitsch and particularly random objects.

The colourscheme throughout the CD cover is Baby Blue, Green and Baby Pink. We believe that these are very feminine colours which are similar to that in the original video by Kate Nash. E.g. Baby Pink being the main colour of the cake used - A particularly random scene also. These colours are very subtle yet the use of the scrabble pieces, the flowers and the lemon acting as the sun make it an eye catching piece. We believe that this is because the scene portrayed on the cover is very 'random' which will make the audience question the reasons for certain elements on the cover. This is effective in making the audience more attached to the CD.

For the magazine advert we tried to portray the feel of there being a scrabble board on a table and there being a game current. Again we have used the 'scrabble pieces' (which were actually a font). We think the use of the 'random' pieces below the board which are supposed to symbolise there being a game played at that moment. The spare letters spell out "Hit Single" which we believe is very imaginative and can be portrayed as humorous which is the overall effect we were hoping to portray throughout the whole of our production and digipack work. The scrabble board we made from scracth which we believe has been made to a high standard.

All throughout the digipack, there is an underlying theme of 'randomness' and also a strong link between all aspects of digipack but also the production work. We believe that it was the ideas from the production work which spurred our imagination to create the digipack pieces in which we did. As a group we don't believe that there were many areas in which we could have improved on as we believe as a whole our CD cover/inside was made quite effectively. However we do believe that the magazine advert could have been made to a better standard and there should have been more of a group effort on this part. The lack of effort in the magazine advert we believe was down to the lack of time which was down to our overall lack of effort. If we were to do this project again, we would have definately communicated more and then as a group determined the overall digipack pieces as opposed to part of the group doing in solely.