How Effective is the Combination of your Main Product and Ancillary Texts?

Our CD cover and our main product compliment each other quite well as in one of our scenes in our main product we have used scrabble pieces to spell out the word 'Foundations'. So this was our main focus in the CD cover (and the magazine advert) as we thought that it could be a design theme that links the two items with the video, rather than the CD cover and magazine advert not having some form of design/style connection.

As our video is quite 'casual' we decided to do a quite simple yet complex CD cover and magazine advert, with the front CD cover containing scrabble pieces, a lemon in the corner representing the sun against a light blue background with clouds at the top of the cover - all of this was done in a cartoon like style. This was done because we have seen Kate Nash use a cartoon style CD cover for the song 'Foundations' and also in one of the music videos we did genre research on when planning how to create our video. However, the way in which we utilised the cartoon style theme in our products was by making the theme far more cartoon-ish compared to the cartoon theme in Kate Nash's CD cover.

As Kate Nash uses a cartoon like theme in most of her videos we wanted to incorporate that into our main pieces. Using scrabble Pieces, a scrabble board and lemons, which we Incorporated both into our finals pieces of the CD cover and magazine advert.

The CD cover helps to sell the product as it's quite simple yet slightly comical as well as being eye catching (due to the bright colour and cartoon themes used) particularly to our target audience of 15-24 year old females (as the colour and cartoon themes we used have connotations of femininity) therefore the product should attract consumers (albeit mainly 15-24 females). Also, our use of bright colours connote the Indie/Pop genre style that Kate Nash and the song (especially the topic of a love relationship) are associated with, thus making sure that all the appropriate and relevant conventions and marketing elements (such as the use of bright colours which have feminine conotations) for our song have been implemented into our cover in order to make sure that the CD has the best possible chance of marketing.